On launches, the second iteration of the Cloudstratus, providing the highest level of cushioning
amongst all On models for an effortless running sensation.
ZURICH, Switzerland, August 5, 2021— Swiss running brand On is known for its signature outsole cushioning system called CloudTec®. In their performance running model Cloudstratus, On is doubling up the tech through two layers of Cloud elements working in sync.
When the Cloudstratus first launched in summer 2019, it quickly became a favourite shoe of runners searching for a long-distance running shoe. Now, in the shoe‘s second iteration launching on August 5,
the Cloudstratus has a totally re-engineered bottom unit providing the highest level of cushioning.
Focusing on improved energy return and road protection, On added its performance-proven Helion™
superfoam to the midsole, coupled with the Speedboard® to guarantee a great push-off, stride per stride.
The Cloudstratus is made for road running from 5K up to marathons, and as runners can attest, feet can swell on long distances. Therefore, On designed the forefoot a little wider, giving the toes more room to move. The star lacing keeps the foot nicely in place, and an increased heel hold gives a snug and comfortable fit.
“We don‘t create shoes purely; we create running sensations,” says On Co-Founder Olivier Bernhard.
“When we engineered the Cloudstratus, the whole team had particular sensation in mind: it shall feel effortless, lively, and so smooth, you hardly forget you‘re wearing a shoe after all. That was the ultimate
goal, and I am beyond proud of the team we managed to deliver nothing less but that.”
The Cloudstratus will retail at £150 online and at select retail partners worldwide on August 5.
Assets are available here.
About On
On AG
www.on-running.com
On was born in the Swiss Alps with one goal: to revolutionize the sensation of running. Eleven years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel, and accessories
for high-performance running, outdoor, and all-day activities. Driven by peer recommendation, On’s
award-winning CloudTec® technology and groundbreaking strides in sportswear’s circular economy has
attracted a fast-growing global fanbase in speciality running — inspiring humans to explore through
fearless performance, mindful innovation, and purposeful design; empowering all to run on clouds.
On is available at 7,800 retailers in over 60 countries in Europe, North America, South America, and Asia Pacific. www.on-running.com